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6 Tips For Small Business Success In Mobile Local Search
For brands with small business or franchise partners, one of your biggest headaches is making sure they are taking advantage of every opportunity to gain new local customers and increase your brand...
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Social Media is for Your Business Too
There are certain companies that you don’t expect to have an engaging social media presence; cleaners, exterminators, construction and contractors, etc. But those are precisely the industries that can...
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Google I/O Keynote Coverage for Marketers
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities....
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The Importance of Automation: Why Brands Should Set up Automated Marketing...
In today’s world, it’s common to hear the term “get more for less”. It’s an intriguing concept, right? Who wouldn’t want to pay less and get more? I’d certainly like to put in less effort and get a...
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Color Consistency: 5 Ways to Verify Your Brand’s Colors On Press
With many local print shops available for your network members to use when producing your print materials, it’s important to make sure the colors of your brand are consistent. Many distributed networks...
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What NOT to Do with Your Online Marketing: Ignore Your Website’s Comments...
User generated content is a great way for your blog or website to increase reach in the search engines. SEO has always depended on quality content and allowing users to provide that content seems like...
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The Benefits of Triggered Communication Programs for Local Businesses
We have all heard about triggered communications programs, also known as “Retention Based” programs. But how many local businesses are really doing them, and should they be doing them? The answer is;...
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Why Brands Should Support Online Reputation Management of Local Affiliates
National brands selling through distributed channel partners continue to ramp-up online marketing support to local affiliates. As continued research shows efficient use of local marketing spend is...
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Revisiting Social Media and your Business ROI
Return on Investment is important to measure when it comes to Social Media. You’ve heard it all before – measure the return on your efforts, prove these efforts are quantifiable and worthwhile, make...
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#1 Tip for “Going Mobile” with Your Website
Its called responsive design — and that pretty well describes what it is and what it does. Its a website design that automatically renders a traditional website onto a mobile device. Sounds like...
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